Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy.
I encourage allsmall business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness and drive quality traffic to your website. In today’s digital landscape, using blogs to convert just makes sense.
But of course, this only works if you understand how to write an engaging blog, and what makes a good blog post. Even if you think of yourself as a writer, blogging is a very different animal, and it requires some special know-how.
So, let’s explore 9 key elements of a good blog post. Happy blogging!
1. Update your blog frequently or don’t bother at all
I know it sounds harsh, but you must (must!) update your blog frequently.
There are two reasons to add new lifeandyou posts to your blog on a frequent and consistent basis. The first one is that if someone visits your blog and sees that the last article posted was 6 or more months ago, then their immediate impression will be that you are no longer in business.
Yes, it will be that drastic! They won’t assume that you’re too busy to tend to your blog. What they WILL assume is that you’ve abandoned your website, and therefore business as well.
Moreover, as we explored in our recent article on personal branding for business women, people judge a book by its cover (or, in this case, by its neglected blog page).
Whether intuitively or directly, most people believe that how you do one thing is how you do everything. If your blog is haphazard, poorly written or nonexistent, that will reflect on your business whether you want it to or not.
The other reason to update your blog frequently is forSEO (Search Engine Optimization). The more you write and post successful blog articles, the more Google and other search engines will see that you are actively updating your website. And they tend to reward fresh content and websites that stay updated.
So how often should you post? Let me put it this way: once a month is better than every 6 months, once a week is better than once a month, every day is better than once a week. You get the idea.